you are: Information requirements for the small-scale business enterprises

the Information influencing constant expenses

The Marketing activity directed on interesting potential customers in goods purchase, occupies a considerable share in obshih expenses. The information on marketing expenses, from the point of view of their influence on sales, basically should include activity on advancement and goods advertising though changes in expenses for sale and sale also influence sales and demand the current control (monitoring). Importance of gathering of the information on marketing is defined by the nature of market expenses which in certain degree are variables, and often happen by the nature simply factor cost. It gives the chance to "distribute" them on products or commodity markets that allows to observe their influence on a sales volume. Other constants, i.e. obshchefirmennye and financial expenses, should be compensated from total profit. As it is expenses on the organisation in whole (irrespective of sales or output), them uneasy to carry on any product or any customer if only not to make it arbitrarily. At distribution of such expenses it is desirable to start with the cumulative information.

Acquisition of the basic means and applied methods of amortisation influence constant expenses. For reception of decisions under expenses and the prices demand the information on useful service life, initial expenses and reproduction factors. Amortisation is excluded often from calculations of expenses therefore in the future there can be not enough means for reproduction of a fixed capital.