Before to make the business plan for its representation in bank or to the investor of the capital with high degree of risk, it is important to stipulate criteria of an estimation of the future activity. These criteria are not formalized, and each banker can attach special significance to one criteria, it is less paying attention to others. Nevertheless, they help to develop a package of proposals containing all necessary materials which the bank manager demands.

Production

There is some logic sequence at the analysis of activity of the enterprise, since questions "That it sells or will sell?" And "that especial or excellent in its production or services?" . Last concept is called as unique feature of sales (USP) and represents the description of the major features of products and benefits which allow to sell them in the conditions of a competition. It says to the banker that the enterprise tries to differentiate the products from other competing products, and reception of higher, than usually, level of total profit is thus possible. Except unique feature of sales (USP), the banker questions of readiness of a product for the market and, probably, expenses for working out as products with uncertain programs of working out represent too big risk for financial institutions will interest. Nevertheless there are investors who will become interested in offers if you promise exclusively high profitability. They can approve the project as at its good luck it is possible to receive exclusively high profits. However you should remember, that your local bank cannot be the investor of the capital with high degree of risk. You should address to the organisations specified above.

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