| you are: Criteria of investments into small enterprises
the Market матрасы Липецк
There are three questions connected with the market which interest the investor. The first question - r ost and a market level of development. The above rates of growth, the more widely borders in which errors can be committed and that are easier to operate in this market to not skilled businessmen. The the market is less developed, the more means it is necessary to spend to the enterprise for its formation. The second question - behaviour of customers and their "sensitivity" to the price. Consumer habits (which are rather difficult for changing) are solving criterion in their desire or unwillingness to buy a new product; if you want, that they have changed the tastes, do not do it at the expense of the price. Level of total profit should not be exposed to pressure even if nearby there are competitors. Last and main question - the demand proof. The best proof - any sale supported with prospect of placing of the order or intention to make it. If there were difficulties with all these questions (and you nevertheless are convinced, that the market exists) it is necessary to address to sources of the capital with high degree of risk though the choice of the financial organisations in such cases is strongly limited.
Manufacture
Financial and marketing consequences of the decision can make or buy to appear solving. If an enterprise strength is marketing, it is necessary to think over a question on transfer of manufacture to subcontractors. However, if a strength - manufacture, that, probably, it is necessary to use marketing services. Questions of the technology used in production, and the technical problems complicating manufacture of a product are important also. It is necessary to specify also possibilities of supply by materials, in particular when the enterprise depends on suppliers.
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