| you are: Criteria of investments into small enterprises
7. The markets and marketing: ìàòðàñû ÄðèìËàéí
Characteristics of customers (on market sectors):
Names (if is);
Quantity;
Geographic location;
Sotsio-economic characteristics (the income, age etc.);
Industrial characteristics (trade, manufacture etc.);
Consumer tastes/preferences;
The sizes of all market;
A market share;
Market tendencies;
Results of studying of the market and market testing (if are available);
Special relations with the customers, the received orders;
A competition: the basic competitors, products and marketing, the prices, reaction of competitors to new plans;
The price policy, system of discounts, stimulus;
Distribution channels;
A distribution and sale method;
The advancement and sale plans, corresponding expenses;
A marketing strategy and sales, the exit organisation on the market;
Forecasts of sales: on products and the markets for five years; the monthly detailed forecast for the following of 12 months; forecasts of sales for old and new production; a substantiation of forecasts of sales.
8. Manufacture, purchases and financing sources: the equipment, premises, manufacture methods;
Requirements for the new equipment, the prices, reception possibilities;
Requirements for new premises, rent, reception possibility;
The industrial personnel, the basic trades;
Requirements for shots on the future, hiring possibilities;
Subcontractors and the organisation;
Supply sources.
9. Management and a manpower: organisation structure;
Names of owners and managers, personal features; details of possession of the enterprise; qualification, experience, trades; number and personnel categories; requirements for the personnel on the future, hiring possibilities;
Training possibilities.
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