| you are: Information systems of management
The administrative information is necessary that the enterprise worked (in respect of profit reception) according to the plan and had enough cash for repayment of short-term and long-term creditor debts. If the cash provides enterprise functioning the profit is a basis on which its constant existence is based that allows the enterprise to overcome any "storm" at market shocks. The information system of management is connected basically with the information which reflects to courses and expenses in the bill of profits and losses, an also use of the finance as it is shown in the balance report or the forecast of movement of a cash.
Thus, the information on incomes, expenses and financial methods to make of the decision on following questions is required to the owner of the enterprise:
1. How to reach the maximum income of sales by means of effective marketing. It is necessary to make of the decision concerning marketing structure, i.e. those factors which define demand: what goods to sell, under what price what to use methods of stimulation of sale and on what channels. For these decisions the information on reaction (sensitivity) on changes in quality of the goods, elasticity of demand for changes of the prices, factors of profit depending on various trade channels and efficiency of expenses is required at various methods of advancement of the goods (sale stimulation). The information on first two factors can be received from market data (by means of studying of possibilities of the market), about last two - in the enterprise.
2. How to minimise variable expenses for manufacture (materials, stocks, direct expenditures of labour and subcontractors), using effective methods of manufacture and purchases. A necessary condition of decrease in industrial expenses - the timely information on expenses for materials and stocks from suppliers, rates wage plans in the given industry and the prices of subcontractors. It is necessary to reconsider regularly management methods manufacture and to choose corresponding, adapted for requirements of customers a method, at the set restrictions in possibilities of the enterprise which are established proceeding from duration of working hours, sizes of industrial premises, structure of the equipment and technics. Ways of planning, the organisation, management and the manufacture control also influence level of expenses, the information on the latest management methods manufacture therefore is required. To reduce stock rates to a minimum in case of trade enterprises, the information on possibility of deliveries of stocks under the comprehensible price and in the necessary terms first of all is required.
3. How to minimise constant obshchefirmennye expenses at the expense of an effective utilisation of resources and an effective control behind an overhead charge. The manager should accept variety of the important decisions on obshchefirmennoj activity, meaning, that expenses on this activity, in particular on rent and the salary (which usually are the greatest articles of constant expenses in the bill of profits and losses) it is difficult to distribute on concrete products and various sectors of the market.
4. How to minimise requirement for money resources at the expense of an effective control of incomes and expenses, and also the core and a working capital. If the enterprise has no constant profit and favorable trading conditions (i.e. Does not receive payments in advance or in the advance payment), the increase in means of short-term financing (overdraft), most likely, is required to it. The control over this vital enterprises for a long-term survival. At the expense of an effective control of expenses at preservation of levels of incomes of sales it is possible to lift as much as possible profit and to lower financing from external sources. It, in turn, will allow to supervise financial deductions (percent) that will affect profitability. The control of the basic and defensive capital which we will concern short, conducts to economy short-term and long-term financing that strengthens positions of the enterprise concerning external financial maintenance (usually it is bank), and also allows to lower payments of percent and repayment of the extra capital, improving thereby cash movement.
|